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LE CLUB

DESIGNED FOR ADVENTURE

THE RUN DOWN

Born in Miami, Florida, Le Club is a luxury Men’s swimwear line that embodies all the qualities of a bright, sunny day spent out on the water. From swim trunks to rash guards, their carefully crafted designs and tropical patterns bring a little bit of Miami’s sunshine wherever you go.

SERVICES PROVIDED

DESIGN

_ Logo Uplift
_ Visual Identity
_ Trade Show Booth Design
_ Look Book
_ Digital Campaign Design
_ Packaging Design

MARKETING

_ Name Conceptualization
_ Social Media Strategy
_ Social Media Management
_ Brand Voice Development
_ Digital Campaign Management

DIGITAL

_ Splash Page design 
_ Website Design 
 _ Website Development

MEDIA

_ Talent Sourcing
_ Catalogue & Lifestyle Photography
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THE RUN DOWN

Born in Miami, Florida, Le Club is a luxury Men’s swimwear line that embodies all the qualities of a bright, sunny day spent out on the water. From swim trunks to rash guards, their carefully crafted designs and tropical patterns bring a little bit of Miami’s sunshine wherever you go.

SERVICES PROVIDED

DESIGN

_ Logo Uplift
_ Visual Identity
_ Trade Show Booth Design
_ Branded Look Book
_ Clothing Tag Design
_ Digital Campaign Design

MARKETING

_ Social Media Strategy
_ Social Media Management
_ Brand Voice Development
_ Digital Campaign Management

PHOTOGRAPHY

_ Talent Sourcing
_ Catalogue & Lifestyle Photography
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The Rebrand

Following in the footsteps of their vibrant swimsuit designs, our team worked to create a visual identity that works hand-in-hand with their laid back, adventurous lifestyle. Our branding team worked to create a modern rebrand of Le Club to showcase their high quality, high end line of apparel. Choosing colors and textures that reminded us of the ocean, sand, and all things vacation was key in creating a distinct and instant brand recognition.

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Getting Digital

Along with creating a strong social media presence, our branding team has created all new digital marketing campaigns to promote the brand’s new 2020 collection. Bold color blocking and minimal designs help create visually appealing messaging and interactive functionality to streamline the point of sale as well as the customer’s shopping experience from email campaign to website.

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Photography

A new rebrand meant a whole new look for Le Club. Our team coordinated a full lifestyle photoshoot to best showcase Le Club’s adventurous spirit. From sourcing talent to scheduling and coordinating shoot locations, and capturing effortlessly elegant shots, our team made sure to stay on top of it all and provide a seamless experience for all.

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All rights (954)540 0989
All rights (954)540 0989
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Web Design

Following in the vibrant rebrand, our Web Designers created a an all new landing page to highlight and tease the new collection of swim trunks. Utilizing playful brand elements and combining the newly reimagined lifestyle look from our photoshoot, the website was given it’s uplift. Functionality, as always, was at the forefront of our design process. Le Club’s desire to expand its market reach gave our UX/UI designer the opportunity to fine tune not only the layout and design, but also the e-commerce functionality; resulting in a streamlined check-out process.

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Trade Show Design

Showcasing their latest prints and patterns, our team coordinated and designed a custom booth for Le Club’s exhibit during one of Miami’s largest swim and resort apparel conventions, Swim Show. Taking Miami’s famed Swim Week by storm, Le Club revealed their new look to the public during the convention and turned to us to make sure all was up to brand standards.

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The Final Outcome

With a brand new look and overall direction for the brand, Le Club looks forward to rolling out its newest collection to go hand in hand with this modernized identity. They plan to take the market by storm through strategic marketing and partnerships with various department stores. In addition to this, their brand new website and e-commerce platform will begin to streamline online sales as they work to focus more so on their online presence and sales. Much more is in store for this Miami-born brand, and our team is eager to continue getting them to the next step.

DROP US A LINE

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