Le Club

Following in the footsteps of their vibrant swimsuit designs, our team worked to create a visual identity that works hand-in-hand with their laid back, adventurous lifestyle. Our branding team worked to create a modern rebrand of Le Club to showcase their high quality, high end line of apparel. Choosing colors and textures that reminded us of the ocean, sand, and all things vacation was key in creating a distinct and instant brand recognition.

Along with creating a strong social media presence, our branding team has created all new digital marketing campaigns to promote the brand’s new 2020 collection. Bold color blocking and minimal designs help create visually appealing messaging and interactive functionality to streamline the point of sale as well as the customer’s shopping experience from email campaign to website.

A new rebrand meant a whole new look for Le Club. Our team coordinated a full lifestyle photoshoot to best showcase Le Club’s adventurous spirit. From sourcing talent to scheduling and coordinating shoot locations, and capturing effortlessly elegant shots, our team made sure to stay on top of it all and provide a seamless experience for all.

Following in the vibrant rebrand, our Web Designers created a an all new landing page to highlight and tease the new collection of swim trunks. Utilizing playful brand elements and combining the newly reimagined lifestyle look from our photoshoot, the website was given it’s uplift. Functionality, as always, was at the forefront of our design process. Le Club’s desire to expand its market reach gave our UX/UI designer the opportunity to fine tune not only the layout and design, but also the e-commerce functionality; resulting in a streamlined check-out process.

Showcasing their latest prints and patterns, our team coordinated and designed a custom booth for Le Club’s exhibit during one of Miami’s largest swim and resort apparel conventions, Swim Show. Taking Miami’s famed Swim Week by storm, Le Club revealed their new look to the public during the convention and turned to us to make sure all was up to brand standards.

With a brand new look and overall direction for the brand, Le Club looks forward to rolling out its newest collection to go hand in hand with this modernized identity. They plan to take the market by storm through strategic marketing and partnerships with various department stores. In addition to this, their brand new website and e-commerce platform will begin to streamline online sales as they work to focus more so on their online presence and sales. Much more is in store for this Miami-born brand, and our team is eager to continue getting them to the next step.