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YOO ON THE PARK

LUXURY LIVING IN MIDTOWN ATLANTA

THE RUN DOWN

A luxury residential rental building located in Midtown Atlanta, YOO on the Park sets a new standard for design and lifestyle experiences. The stellar amenities, signature programming and 24-hour concierge service are only a few of the qualities that make YOO on the Park one of Midtown Atlanta’s top apartment destinations.

AWARDS

Centauri Award Statuette

SERVICES PROVIDED

BRANDING

_ Visual Identity
_ Stationery

DIGITAL

_ UX/UI Design
_ Website Development
_ Search Engine Optimization
_ Digital Campaign Management

MARKETING

_ Social Media Management
_ Photography

DESIGN

_ Collateral Design
_ Digital Campaign Design
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THE RUN DOWN

A luxury residential rental building located in Midtown Atlanta, YOO on the Park sets a new standard for design and lifestyle experiences. The stellar amenities, signature programming and 24-hour concierge service are only a few of the qualities that make YOO on the Park one of Midtown Atlanta’s top apartment destinations.

AWARDS

Canopus Award Statuette

SERVICES PROVIDED

BRANDING

_ Visual Identity
_ Stationery

DESIGN

_ Collateral Design
_ Digital Campaign Design

MARKETING

_ Social Media Management
_ Photography

DIGITAL

_ UX/UI Design
_ Website Development
_ Search Engine Optimization
_ Digital Campaign Management
line
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Translating the Brand

Designed by the internationally-acclaimed YOO Design Studio, YOO on the Park sits at the crossroads of fashion, function and design. When conceptualizing the templates for their digital and print campaigns, we set out to create something as unique as the space itself. YOO on the Park’s visuals are vibrant, chic and eclectic, fusing a multitude of colors, textures and elements to create a brand that stands apart from the rest.

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This unconventional residential project designed by French interior designer Philippe Starck called for out-of-the-box marketing and design.

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Getting Social

We worked to translate the elevated nature of Yoo on The Park and create custom content for all social media initiatives. By promoting building amenities and features, resident events, and Atlanta happenings, the social media is all-encompassing. To execute the level of luxury, sophistication and fun that YOO on the Park embodies, our team alongside photographer Yesi Flores coordinated a two-day, on-site photoshoot in Atlanta, GA. From the moodboard and styling, to the on-site management and final edits, every step of the project came together to form a cohesive and curated look across the board.

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Navigating the Web

Our Web Team created a completely custom website for the brand, with user experience as the main focus. Through customized features including animations, mapping, and API integrations, the website is interactive while staying true to Yoo’s whimsical aesthetic. The website’s look is clean without sacrificing the apartment building’s unique style.

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