Branding, Digital, Marketing

Locale Hotel

locale, stationary, branding

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THE RUN
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Live local, stay Locale

Locale is redefining the traditional extended stay experience by throwing out the conventions of the past and instilling what is simply natural.

Located in Grand Cayman, you won’t find any overpriced mini bars or dull common spaces here. Each of our hotels has a distinct personality, yet they are all interconnected with a common mindset.

Locale is a place to get inspired, collaborate, work, discover new cities, and feel at home.

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We are all wanderers on the search for new stories to tell

From name and brand conceptualization to tagline and logo development, we have been with Locale since the very beginning.

With modern lofts, welcoming common spaces, and an emphasis on local integration, Locale is redefining the “local stay experience” in Grand Cayman, with hopes to expand soon. Locale’s branding is meant to create a trendy vibe that goes along with their authentic boutique hotel aesthetic, avoiding the stereotypical “touristy” resort feeling.

gfx design, visual design, branding, corporate identity, south florida marketing, social and media, why use social media, why social media, web copy, writing copy, social media trends, sales letter, site maintenance, site development, social media strategy, publication design, brand strategy, interactive marketing, marketing copy, digital marketing, in social media, best graphic design, design graphic, brand name, brand image, brand logo
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Authentic community, genuine quality

The Locale logo is a modern representation of what being a local really means. With the O representing the window into the city’s culture and the A as a marker of the hotel’s location, the Locale logo instills what is simply natural.

Through website design, the branding continues to reflect the Locale experience. The overlapping images demonstrate the multilayered brand, and the use of textures shows its organic feel.

The Brand Collective continues to develop the Locale brand with innovative website design and comprehensive branding materials.  

locale, locale grand cayman
locale, locale grand cayman

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