Branding, Digital, Marketing

Locale Hotel

locale, stationary, branding

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THE RUN
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Live local, stay Locale

From name and brand conceptualization to tagline and logo development, we have been with Locale since the very beginning.

Locale is redefining the traditional extended stay experience by throwing out the conventions of the past and instilling what is simply natural.

Located in Grand Cayman, you won’t find any overpriced mini bars or dull common spaces here. Locale is a place to get inspired, collaborate, work, discover new cities, and feel at home.

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We are all wanderers on the search for new stories to tell

With modern lofts, welcoming common spaces, and an emphasis on local integration, Locale is redefining the “local stay experience” in Grand Cayman, with hopes to expand soon. Locale’s branding is meant to create a trendy vibe that goes along with their authentic boutique hotel aesthetic, avoiding the stereotypical “touristy” resort feeling.

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Authentic community, genuine quality

The Locale logo is a modern representation of what being a local really means. With the O representing the window into the city’s culture and the A as a marker of the hotel’s location, the Locale logo instills what is simply natural.

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Live the Locale Life

Through website design, the branding continues to reflect the Locale experience. The overlapping images demonstrate the multilayered brand, and the use of textures shows its organic feel. 

The Brand Collective continues to develop the Locale brand with innovative website design and comprehensive branding materials.  

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