My Boyfriend is Out of Town first began stirring up trouble on the French Riviera at Bâoli Cannes and made its debut at Bâoli Miami a few years later. Since then, My Boyfriend is Out of Town has been hosted all over the globe in places such as Russia, London, and Switzerland. The most infamous #GNO party in Miami has maintained its prestigious status as Miami’s favorite for over seven years now. We created the website for My Boyfriend Is Out of Town and recently decided it needed to play catch up with the elevated style of the evolved brand. With a fresh new look to fit their top party status, this site is ready for action.
Calling All Girl Squads
The weekly celebration attracts some of the most elite partiers in the world, who come to enjoy a night of decadent dining and champagne toasting. Bâoli, famous for its over the top events and beautiful staff, has hosted some of the world’s hottest headliners and in-demand DJ’s, featuring the likes of Bob Sinclair, David Guetta, and Armin Van Buuren to name a few.
Relationship Status: #MBIOOT
Years ago when we first worked on creating the My Boyfriend is Out of Town as a sub-brand of Bâoli Miami, we made sure it was flirty, fun, and enticing. Through multiple strategies, including social media campaigns and merchandising development, we created a brand image that captured the spirit of the lively weekly event. Over time the brand grew into what it is today.