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4 Pivotal Design Trends to Stay on Top of in 2016: The Brand Collective’s Forecast

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4 Pivotal Design Trends to Stay on Top of in 2016: The Brand Collective’s Forecast

4-pivotal-design-trends-to-stay-on-top-of-in-2016-the-brand-collectives-forecast

1. EMPATHETIC DESIGN
Gathering personal information is nothing new. However, with information hackers abound, the public has developed an Orwellian sense of mistrust. We understand this, and see it as a chance to turn anxiety into a venture by effecting services with manners. Our designs take a bottom up approach by imbedding privacy into the design process, rather than dealing with privacy issues as they arise. When sending out newsletters, e-blasts, and the like, we imagine we were talking directly to the individual. Being personable is superior to being aggressive when it comes to marketing and design.
Here’s the secret:
Be real. Make the design experience a human one.

2. LUXURY DESIGN
In the past, highly personalized experiences were reserved for the wealthy, with price and scale acting as a major barrier to entry. But as technology has allowed for scalable all-the-while personalized experiences, luxury has begun trickling down to the masses. Affordable luxury services like Rent the Runway allow users to dress like the stars; the Handy App offers quick on-call maid services to the average joe; and Birchbox makes pampering personal and affordable. Just as we see this flattening of services, expect to see the development of new aspects of luxury, supported by digital and accessible to only the top of the top.

Here’s the secret:
Define what it takes to remain a true “luxury” brand in an era of digital freedom? Think personalized technology platformspdt2

3. SIMPLISTIC DESIGN

With the digitization of just about everything, we live in the most hyperactive market in all of history. And the result of innovation

at this rate: endless options to choose from. From more than a million apps in the App Store to twenty-plus yogurt options at the grocery store, every detail of our lives now requires making a choice. It is becoming more and more challenging for individuals to make sense of all that noise, so in 2016, brands that help consumers take things off the “thinking list” may have an advantage.

HERE’S THE SECRET:
Examine ways to help your customers stop browsing. Find the things they like but aren’t yet aware of. Caution: don’t oversimplify at the expense of losing your brand’s edge.

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4. DESIGN FROM WITHIN
The average lifespan of an S&P company has gone from 67 years in the 1920s to just 15 years today. The pressures to innovate have never been stronger. And while over a trillion dollars is spent globally on R&D in consumer goods, nearly ninety percent of these products fail. And so, we have begun to see a corporate trend of bringing design thinking and problem solving in-house to distinguish brands with design-led innovation that preserves the culture of your brand. Cultivating
a strong company culture is a truly importance element to successful design and innovation.

HERE’S THE SECRET
Size and space don’t matter. What’s crucial is having the right mix of team members. Open-air spaces foster creativity, allowing everyone to be part of the collective progress.

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