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CLEAR MODERN
Transcend the Typical
THE RUNDOWN
Clear Modern offers opulent futuristic furniture and home accents that transform any space from sleek and clean to cozy and comfortable with unique acrylic designs. Demonstrating 40 years of expert craftsmanship, they provide unmatched versatility and a wide range of furniture and design options, allowing you to personalize and create a space that reflects a modern extension of yourself. With a clear vision ahead, our team worked to develop a strategic plan that includes full branding, digital campaigns, marketing strategy, media, and website design.
SERVICES PROVIDED
BRANDING
_ Brand Discovery & Research
_ Logo & Icon Design
_ Visual Identity
_ Custom Illustrations
_ Brand Voice
_ Tagline Development
_ Stock Imagery Sourcing
_ Brand Style Guide
MARKETING
_ Social Media Strategy
_ Social Media Management
_ Social Media Advertising
_ Email Marketing
_ Email Automation
_ Content Creation
DESIGN
_ Stationery Design
_ Product Packaging
_ Brand Sales Deck
_ Brand Collateral
_ Digital Campaign Design
_ Social Media Graphics
DIGITAL
_ UX/UI Design
_ E-Commerce Website Design & Development
_ Web Maintenance
_ SEO Installation & Optimization
MEDIA
_ Lifestyle Photography
_ Product Photography
BRANDING
With an emphasis on transparency, our team strategically designed a visual identity and brand voice that reflected their refined, and sophisticated approach. We mimicked their line patterns and elements to enhance their concept of openness and curved edges which were incorporated into their logo, typography, brand elements, illustrations, and taglines to showcase who the brand is at a glance.
DESIGN
Drawing inspiration from the furniture design and clean lines, we strategically created a design that embodied this line elemental approach. These lines serve as creative flourishes, separators, and page breakers in the design process, evoking a sense of clarity and the feeling of peering through an acrylic accent piece. With an innovative and minimalistic approach, we further developed designs for stationery, product packaging, collateral, social media graphics, and digital campaigns that translated into their unique approach to the home decor experience.
DIGITAL
We emphasized the brand’s versatility and adaptability by developing an e-commerce platform that incorporates a streamlined, clean, and custom framing layout with UX/UI capabilities, SEO optimization, and a user-friendly design to boost discoverability, engage online users, and generate revenue.
MARKETING
Our team developed a social media strategy that saw the company through all stages of its trajectory – prelaunch, launch, and post-launch leveraging Pinterest and Instagram Shop. We effectively increased brand awareness, drove purchase consideration, and achieved over $60,000 in revenue in just three months through impactful email drip campaigns. Furthermore, our strategy generated exceptional results, including a 4.29% increase in reach on Instagram and an 5350% surge in impressions on Pinterest within a month.
MEDIA
Our team directed a captivating photoshoot that effectively brought the brand’s authenticity and versatile concept to life. By creating minimalist and simple product shots,we showcased the products in ambiance and studio settings to present how these furniture pieces elevate any space.
