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2019-10-31

THE CLEVELANDER

HISTORICALLY ICONIC

THE RUN DOWN

The epicenter of Miami Beach, the Clevelander Hotel offers the ultimate vacation experience right on Ocean Drive. With over 75 years of history and an entire property renovation in 2009, this hotel offers a sleek, modern experience and is the place to be part of the 24/7 party. They recruited our team to upgrade their logo to match the modern allure they now offer. We worked to give their visual identity the same stylish, fun, and unique feel of their hotel.

SERVICES PROVIDED

BRANDING

_ Visual Identity
_ Brand Voice
_ Brand Manifesto
_ Style Guide
_ Stationery

MARKETING

_ Focus Group
_ Brand Discovery
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THE RUN DOWN

The epicenter of Miami Beach, the Clevelander Hotel offers the ultimate vacation experience right on Ocean Drive. With over 75 years of history and an entire property renovation in 2009, this hotel offers a sleek, modern experience and is the place to be part of the 24/7 party. They recruited our team to upgrade their logo to match the modern allure they now offer. We worked to give their visual identity the same stylish, fun, and unique feel of their hotel.

SERVICES PROVIDED

BRANDING

_ Visual Identity
_ Brand Voice
_ Brand Manifesto
_ Style Guide
_ Stationery

MARKETING

_ Focus Group
_ Brand Discovery
line
line
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A New Identity

With such a remarkable aura, The Clevelander needed to showcase their signature individuality. We conducted a focus group to gain an understanding of their target audience’s perspective on the long-established hotel. With these insights, our team created an identity that incorporated bright colors, fun textures and playful sayings to embodying the hotel’s distinct personality. We worked off the lively atmosphere of this iconic property to craft a look and a voice that is instantly recognizable.

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Worry Less. Live More.

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The Final Outcome

With a vibrant atmosphere unique to Miami Beach, The Clevelander is a destination where life meets play. Catering to locals and visitors looking for a good time, their new look showcases the property’s electric attitude and entices those who haven’t experienced yet to come and enjoy all that they have to offer. After all, there’s no such thing as too much fun at the Clevelander.

DROP US A LINE

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