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DOWNTOWN HOMESTEAD

EXPERIENCE THE PAST. EXPLORE THE FUTURE.

THE RUN DOWN

Downtown Homestead is the heart and soul of Homestead, Florida. Known for its rich history and culture, the area recently embarked on an expansive revitalization project designed to breathe new life into the historic district. As part of the revitalization, The Brand Collective was enlisted to design a fresh brand identity that mirrored Downtown Homestead’s outlook towards the future while capturing its charming spirit.

SERVICES PROVIDED

BRANDING

_ Visual Identity
_ Brand Voice
_ Tagline Development

MEDIA

_ Video Storyboard

DESIGN

_ Logo Design
_ Print Collateral
_ Billboard Signage

DIGITAL

_ Website Design & Development
_ UX/UI Design
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THE RUN DOWN

Downtown Homestead is the heart and soul of Homestead, Florida. Known for its rich history and culture, the area recently embarked on an expansive revitalization project designed to breathe new life into the historic district. As part of the revitalization, The Brand Collective was enlisted to design a fresh brand identity that mirrored Downtown Homestead’s outlook towards the future while capturing its charming spirit.

SERVICES PROVIDED

BRANDING

_ Visual Identity
_ Brand Voice
_ Tagline Development

DESIGN

_ Logo Design
_ Print Collateral
_ Billboard Signage

DIGITAL

_ Website Design & Development
_ UX/UI Design

MEDIA

_ Video Storyboard
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Homestead, Fla -- Homestead is the second oldest city in Miami-Dade county. The Overseas Railroad was completed in 1912 and the city of Homestead was incorporated in 1913. Looking east at main street, Krome Ave. Photo by Peter W. Cross
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Bright Future

Inspired by the idea of Downtown Homestead’s transformative journey, we created a logo and icon that manifested an open system as a subtle play on pathways. Also serving as a graphic element throughout the branding, the logo represents the many paths for the future – from the initiatives currently in development as well as those still to come.

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Visual Identity

The identity system was designed to project Downtown Homestead’s brand values through a bright and optimistic color palette directly taken from colors found around the area. The whimsical typography exudes an inviting and playful nature that pairs perfectly with the location’s distinctive personality. The brand identity works seamlessly together to exude a vibrant presence that makes anyone who comes across it smile from cheek to cheek. We showcased Downtown Homestead’s cheerful aesthetic and language throughout print collateral, an interactive splash page, social media and environmental graphics.

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Experience the past. Explore the future.

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The Final Outcome

We positioned the destination as an epicenter for genuine experiences and history paired with its forward-looking mindset integrating entertainment, culture and quality of life. Our approach was to shape Downtown Homestead’s identity revolving around its vibrant, bold attitude while staying true to its past. Based on this ethos, we aimed to develop a visual language that brought it all together under one brand and one voice.

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