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Fireman Derek’s Bake Shop
SWEET AS PIE
THE RUNDOWN
A local favorite, Fireman Derek’s is a family owned and operated bake shop that has been serving up unique hand-crafted and savory desserts. Founded by former firefighter Derek Kaplan, the Florida native quickly found himself going from battling wildfires to firing up the tastiest treat in the kitchen. Having conquered the hearts and taste buds of local residents, they enlisted our team to take their business to the next level – from local to national.
SERVICES PROVIDED
BRANDING
_ Logo Design
_ Visual Identity
_ Iconography & Illustration
_ Environmental Signage
_ Product Packaging
_ Lifestyle Photography
_ Shoot Styling
DESIGN
_ Digital Campaign Design
_ Print Collateral
_ Merchandise Design
DIGITAL
_ Website Design & Development
_ UX/UI Design
_ SEO Optimization
MARKETING
_ Product Photography
_ Product Styling
_ Social Media Graphic Design
_ Social Media Management
_ Email Campaigns
A SWEET NEW LOOK THAT’S BOLD AND FUN.
For Fireman Derek’s we made it our mission to refine their visual identity by uplifting their character and personality. To revitalize their brand, we utilized bold and vivid graphics and illustrations in combination with vibrant colors to reflect their fun and playful identity.
MOUTH WATERING VISUALS
With Fireman Derek’s new aesthetic and rebrand, we needed imagery that showcased their mouthwatering and delicious pastries. Our team coordinated a full lifestyle and product photoshoot to capture their desserts and the signature of the brand. From creating a mood board to scheduling and art directing the shoot, our team made sure to provide a seamless experience for all.
For The Love of Pie
Sweet New Packaging
Once we established the new visual direction for the brand, we were enlisted to conceptualize and design the product packaging for Fireman Derek’s. From packaging design their to-go bags and pastry boxes, we delivered a final product that aligned perfectly with the brand’s new visuals and tone of voice. The bold fonts and provocative colors encompass the brand’s sweet new look.
Digital
Our branding and web teams worked together to create a beautiful digital presence showcasing the product line and new brand aesthetic. With user experience at the forefront, the design approach for Fireman Derek’s was based on bold and mouth watering images to showcase their desserts.
It's All in The Details
To demonstrate their unique hand-crafted and savory desserts we transformed Fireman Derek’s social media to reflect their bold and daring desserts. Just like their sweet treats, their social media is now captivating and unique in every way.
