Mixology Mixer

With COVID shutting down events across the country, Mixology Mixer was a concept created by celebrity event planner, Loni Paige who has over 20 years of experience in the business. COVID created a unique opportunity to produce virtual events and cocktail kits during a time where social gatherings had come to a halt. Mixology Mixer contacted our team to create a visual identity and packaging that reflected their high-end kits and services.

The result, a timeless concept that holds up after the pandemic ends.

With the visual identity established, our team had a guide to refer to when redesigning the look and feel of Mixology Mixer’s website. Previously, the website wasn’t converting sales and visually wasn’t telling a story. What our team created was a website with a hierarchical site structure that was not only easy to navigate but also told the story of the brand. Combined with SEO optimization and ad campaigns to bring new leads to the website and email marketing campaigns on the marketing front to engage her existing client base, there has been major growth in traffic to the website.

With the visual identity established, our team had a guide to refer to when redesigning the look and feel of Mixology Mixer’s website. Previously, the website wasn’t converting sales and visually wasn’t telling a story. What our team created was a website with a hierarchical site structure that was not only easy to navigate but also told the story of the brand. Combined with SEO optimization and ad campaigns to bring new leads to the website and email marketing campaigns on the marketing front to engage her existing client base, there has been major growth in traffic to the website.