Pantone Color of the Year: Greenery
Green is the new black and that’s a fact. Going green has been the talk of the town this year and we couldn’t be happier for this year’s Pantone Color of the Year: Greenery.
With so much going on in the world right now, green has become a social and political topic. Between solar panels, renewable energy, eco-friendly holiday cards and eco-friendly water bottles, green is everywhere and conserving energy for the future has become a huge subject. Pantone has reflected our recent coming of globalization into color of the year.
Pantone has found a new way to make color make us feel some type of way. Green creates a sort of harmony to life; it instills a calm and positive vibe. When we think of green, we think of a fresh new life. It is proven that having green space around you can actually improve your life. We’re human beings in constant need of balance and we can find that in the revitalizing color of green. It is the color of spring and rebirth, and it makes us take a step back from the modern world.
From a branding perspective, it’s definitely not common to see the use of green. It is a bit difficult to associate the color green with a brand, unless it is an environmental issue. However, if you think about it, the color green instills a positive message, so with that in mind it should be a color that should be more incorporated into branding and marketing.
Green works well when used in moderation. For example, some great brands that are highly recognized and use the color green are Starbucks, Spotify, BP, Animal Planet and H&R Block.
This is a great example that incorporating green to any brand in moderation can still work. As a branding agency, there are plenty of ways to integrate green, this a great time to do something different and out of the norm. Go green!