Branding, Digital, Featured, Marketing, Portfolio

The Bentley Hotel


Bentley Hotel



Situated in Miami’s iconic Ocean Drive, The Bentley Hotel is a vibrant oasis for Miami locals and international locals alike offering fun in the sun and steps aware from the neighborhood’s best restaurants, shopping boutiques, bars, and attractions. This historic hotel turned to our team to create a refined and inviting visual identity representative of their evolution.



_ Brand Discovery & Research
_ Logo & Icon Design
_ Visual Identity
_ Illustrations
_ Brand Voice
_ Tagline Development


_ Stationery Design
_ Print Collateral
_ Merchandise Design
_ In-Room Collateral
_ Uniform Design


Built in 1939, The Bentley is a well-recognized hospitality brand in South Beach full of history and culture that has recently undergone a renovation. The management team felt that The Bentley needed to reimagine their offerings with a more refined approach that positioned them as an oasis – a place of refuge and enjoyment. Not looking to reinvent their brand, but rather focus on their evolution, our team took a minimalist approach for their visual identity that beautifully blended organic textures, with earthy, pastel tones creating a modern and refined aesthetic – reminiscent of an upscale Tulum hotel and away from the stereotypical beach identity. The typography combined serif and san serif fonts to portray an elevated and inviting voice, while the imagery style focused on their refined aesthetic and services.



Implementing the new visual identity, we created print collateral, merchandise design, and in-room collateral. A lot of attention was placed on sourcing the materials and textures to be used throughout the brand, with a focus on different papers, threads, etc. further creating the tropical, oasis feel the brand wanted to achieve. We incorporated custom line illustrations that complimented the brand and portrayed an elevated Art Deco feel but were used minimally in the design as to not overpower the textural aesthetics and colors.

Ready to take your brand to the next level?
Drop us a line.