Branding, Digital, Marketing

Margaritaville Beach Resort Grand Cayman

gfx design, visual design, branding, corporate identity, south florida marketing, social and media, why use social media, why social media, web copy, writing copy, social media trends, sales letter, site maintenance, site development, social media strategy, publication design, brand strategy, interactive marketing, marketing copy, digital marketing, in social media, best graphic design, design graphic, brand name, brand image, brand logo

0

gfx design, visual design, branding, corporate identity, south florida marketing, social and media, why use social media, why social media, web copy, writing copy, social media trends, sales letter, site maintenance, site development, social media strategy, publication design, brand strategy, interactive marketing, marketing copy, digital marketing, in social media, best graphic design, design graphic, brand name, brand image, brand logo
THE RUN
DOWN
Destination Paradise

Inspired by the lyrics and lifestyle of singer, songwriter and author Jimmy Buffett, Margaritaville Beach Resort is more than a world-class resort. It’s a place where worries are left at the door, smiles are a form of currency, and flip-flops are considered uniform. Margaritaville is a state-of-mind. It cannot be possessed, only experienced.

servicesmvc
portfolio-images_0004_01
It's been Happy Hour here since 1977

Taking the already established Margaritaville brand to Grand Cayman began with a simple plan: ensuring we carried Jimmy Buffet’s state-of-mind mantra of carefree living and taking it a step further. The Brand Collective guided this project through several branding stages and continues to build the brand today.  

Our goal was to capture the authenticity and laid-back approach that permeates Margaritaville’s atmosphere, and to infuse the brand with it. We accomplished this through our role in the myriad facets of the resort’s brand development, including the creation of textures and patterns, copywriting, and website design and development. The branding collateral, which includes stationary packages, restaurant menus, and employment pamphlets, continues to extend the brand to the tactical, giving the consumer a feel of the experience.

margaritaville, margaritaville grand cayman
Yesterdays are over my shoulders, so I can't look back for too long.
-Jimmy Buffett
margaritaville, margaritaville grand cayman
margaritaville, margaritaville grand cayman
portfolio-images_0003_02
Authentic quality, comfort, pure enjoyment

The Margaritaville Grand Cayman location wanted a more site specific website, so they came to us to make it happen. The site’s new design was developed to be personalized to the Grand Cayman resort and scenery, offering a unique and true feel of what the specific location has to offer.

Every detail in Margaritaville’s web design instills the laid-back feel that reflects Margaritaville’s brand identity. Bright colors emulate the brand’s personality, and an easy-to-navigate interface allows the viewer to focus on the experience the brand embodies.

MVC Mockup
"Visions of good times that brought so much pleasure, makes me want to go back again."
-Jimmy Buffett
gfx design, visual design, branding, corporate identity, south florida marketing, social and media, why use social media, why social media, web copy, writing copy, social media trends, sales letter, site maintenance, site development, social media strategy, publication design, brand strategy, interactive marketing, marketing copy, digital marketing, in social media, best graphic design, design graphic, brand name, brand image, brand logo

information