Inspired by the lyrics and lifestyle of singer, songwriter and author Jimmy Buffett, Margaritaville Beach Resort is more than a world-class resort. It’s a place where worries are left at the door, smiles are a form of currency, and flip-flops are considered uniform. Margaritaville is a state-of-mind. It cannot be possessed, only experienced.
It's been Happy Hour here since 1977
Taking the already established Margaritaville brand to Grand Cayman began with a simple plan: ensuring we carried Jimmy Buffet’s state-of-mind mantra of carefree living and taking it a step further. The Brand Collective guided this project through several branding stages and continues to build the brand today.
Our goal was to capture the authenticity and laid-back approach that permeates Margaritaville’s atmosphere, and to infuse the brand with it. We accomplished this through our role in the myriad facets of the resort’s brand development, including the creation of textures and patterns, copywriting, and website design and development. The branding collateral, which includes stationary packages, restaurant menus, and employment pamphlets, continues to extend the brand to the tactical, giving the consumer a feel of the experience.
Yesterdays are over my shoulders, so I can't look back for too long.
Authentic quality, comfort, pure enjoyment
Every detail in Margaritaville’s web design instills the laid-back feel that reflects Margaritaville’s brand identity. Bright colors emulate the brand’s personality, and an easy-to-navigate interface allows the viewer to focus on the experience the brand embodies.