MORE THAN A HEALTH & WELLNESS BRAND
AlmaMente is a health and wellness guidance brand founded by mother and competitive athlete, Claudia Portella. Rooted in the ethos of fostering positive relationships with food and embracing sustainable lifestyle changes, AlmaMente is here to empower individuals seeking a transformative shift in their daily habits. Claudia entrusted our team to develop her brand started from name conceptualization to creating a well-rounded visual identity.
_Logo & Icon Design
AlmaMente delivers a blissful and refined approach to promote personalized and knowledgeable guidance in the health and wellness. Our team developed a brand name and visual identity that reflected the growth of the mind and body itself. Our strategy of targeting the energetic and one-on-one approach, established a bright and light feel through the color palette, brand elements, imagery style, and typography choices.