Room 25 - The Brand Collective Portfolio 1

0

room25-logo-1

ROOM 25

OLD SCHOOL HOSPITALITY

THE RUN DOWN

Coral Gables’ newest most seductive cocktail lounge. Room 25, a speakeasy style bar, is located above Seek + Find Restaurant and is the perfect place to disconnect from convention. With its mysterious nature and vintage charm, this is the perfect joint to escape reality and enjoy live music performances fit for a 1920’s jaunt.

SERVICES PROVIDED

DESIGN

_ Visual Identity
_ Menu Design
_ Logo Design
_ Digital Campaign Design
_ Signage Design
_ VIP Card Design

DIGITAL

_ Digital Campaign Management
_ Website Development

MARKETING

_ Social Media Management
line

THE RUN DOWN

Coral Gables’ newest most seductive cocktail lounge. Room 25, a speakeasy style bar, is located above Seek + Find Restaurant and is the perfect place to disconnect from convention. With its mysterious nature and vintage charm, this is the perfect joint to escape reality and enjoy live music performances fit for a 1920’s jaunt.

SERVICES PROVIDED

DESIGN

_ Visual Identity
_ Menu Design
_ Logo Design
_ Digital Campaign Design
_ Signage Design
_ VIP Card Design

DIGITAL

_ Digital Campaign Management
_ Website Development

MARKETING

_ Social Media Management
line
line
Room-25-Cocktail
Room 25 Mixology
r25-room25
Seek-Find-Lounge-Room25-Art
Screen Shot 2019-08-21 at 11.04.52 AM
_01

Logo and Texture Design

Working to channel 1920’s glamour with a modern, provocative flair, our branding team dreamed up an eye-catching logo for the covert cocktail lounge. The composition of the logo exemplifies a playful and coy interaction between the “25” and the word “Room” as our goal was to showcase as much bold attitude as the concept itself. From the logo design we drew inspiration for a vintage-style custom pattern, adding sophistication to the overall visual identity.

2019-08-22
2019-08-23
_02

Visual Identity

Our team wanted to create an alluring visual identity that captured the perplexing nature of Room 25. The use of rich maroons and elegant golds was the perfect color palette to set the tone for the overall look and feel. Vintage photographs with pop art inspired overlays and custom stamps and and icons with the recognizable “25” offered the perfect touch of sophistication and edge to modernize the concept.

2019-08-22-1
Room 25 - The Brand Collective Portfolio 3
Room 25 - The Brand Collective Portfolio 2
Room 25 - The Brand Collective Portfolio 5
Room 25 - The Brand Collective Portfolio 1
Room25_CocktailMenuMockup

Access code required. No code, no party.

_03

Password Please

Like any great speakeasy, half the fun lies in the secret method of entry. To create a password protected experience in the generation of social media, our branding team presented creative ways to distribute the entry password through email campaigns and social media posts. No password, no party.

Room25 Eblast Mockup2
Room25_Social_Mockup
_04

Web Design

All branding and design elements worked harmoniously in our splash page design. Giving just a taste of what to experience at this exclusive lounge, the design featured playful animations and bold imagery while showcasing their story and curated list of hand crafted cocktails. 

Room-25---The-Brand-Collective-Portfolio-6

The Final Outcome

From the modern yet vintage logos and stamps to the mysterious and cryptic social media feed, it’s obvious that this speakeasy has some sultry surprises around every corner. Room 25 continues to take the Coral Gables nightlife scene by storm, catering to an audience of local business professionals looking to unwind and craft cocktail aficionados looking to indulge in truly unique setting. 

DROP US A LINE

contact

information