Branding, Design, Featured, Marketing, Portfolio

Doctor’s Daughter

Doctor's Daughter - The Brand Collective 2

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DOCTOR’S DAUGHTER

SKINCARE FOR ALL

THE RUN DOWN

Born in Miami, Doctor’s Daughter is a clean and curated skincare brand created by a mother-daughter duo, Dr. Deborah Longwill and Danielle Fox. With over 25 years of experience in skincare and dermatology. Dr. Longwill’s commitment has always been to provide results-driven solutions for each patient and identified the need for universal skincare catered to all.

SERVICES PROVIDED

BRANDING

_ Name Conceptualization
_ Logo
_ Visual Identity

DESIGN

_ Brand Voice
_ Bottle Sourcing
_ Packaging Design
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THE RUN DOWN

Born in Miami, Doctor’s Daughter is a clean and curated skincare brand created by a mother-daughter duo, Dr. Deborah Longwill and Danielle Fox. With over 25 years of experience in skincare and dermatology. Dr. Longwill’s commitment has always been to provide results-driven solutions for each patient and identified the need for universal skincare catered to all.

SERVICES PROVIDED

BRANDING

_ Logo
_ Visual Identity
_ Brand Voice

DESIGN

_ Bottle Sourcing
_ Packaging Design
line
line
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What the Doctor Ordered

For Doctor’s Daughter, our mission was to create an identity that embodied their brand vision for a universal skin care line that felt fresh and modern. Our team created a timeless logo, refined visual identity and conversational brand voice that gives this skincare line a unique and approachable brand image. The goal was to create a clean brand for their performance-driven cell serum and peel serum, while highlighting simple, safe and performance-driven formulas as the main factor. The brand color palette and accompanying illustrations feel contemporary and meshes perfectly with their personality and overall look.

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Product Packaging

Once we established the visual direction for the brand, we were enlisted to conceptualize and design the product packaging for Doctor’s Daughter. From bottle sourcing to packaging design, we delivered a final product that aligned perfectly with the brand’s new visuals and tone of voice. The clean fonts and soft colors encompass the brand’s skin-first approach to self-care.

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