Imalac

Drawing from the brand’s mission of empowering women, our team created a feminine visual identity featuring flushed and dusky hues to represent the brand tone and feel which is warm, down-to-earth and inviting conveying a look their target consumers can relate to. A key element to their identity are custom illustrations inspired by natural shapes and the female form. We showcased their visual identity through product packaging, print collateral and an interactive website design.

With Imalac’s new aesthetic, we needed imagery that showcased the beauty of motherhood through pure moments between mother and child. Our team coordinated a full lifestyle and product photoshoot to capture their pumping accessory in use and the signature warmth of the brand. From creating a moodboard to scheduling and art directing the shoot, our team made sure to provide a seamless experience for all.

In addition to establishing an imagery style for Imalac, our team was enlisted to coordinate a video shoot showcasing how to use Nurture by Imalac, the first wear-all-day nursing and pumping bra with attachable massage cups for hands-free massage while pumping. From creating a video storyboard to video production and editing, we captured the process of using the product with a video that aligns with their new brand identity.

With a beautiful new brand crafted by yours truly, Imalac is now ready to present their brand to their target community of recent mothers. Through their organic and pure approach that celebrates the beauty of femininity and motherhood, this brand is poised for success. We can’t wait to see this brand soar and position themselves as a market leader with their new look and feel.