Unlocking Your Brand’s Potential: The Powerful Benefits of Hiring a Social Media Agency
Unlocking Your Brand's Potential: The Powerful Benefits of Hiring a Social Media Agency
Long gone are the days when social media was just a fun addition to a traditional marketing strategy or campaign. Now, most brands and businesses understand that social media is important, but aren’t quite sure how to implement it in a way that will drive growth and revenue.
Besides the effortless creation of gorgeous content and having master storytellers at your disposal, hiring a social media agency boasts some serious benefits.
Here are the top seven:
1. Receive a Roadmap to Social Media Success
Social media is the cherry on top of layers and layers of behind-the-scenes marketing strategy. At The Brand Collective, we go beyond making feeds look pretty. When we take on a new client, we talk about your product or service price points, competitors, target audience identification, goals, content pillars, and more.
By hiring a social media agency, you no longer have to post to Instagram, close your eyes, and cross your fingers. We create an informed, actionable plan that helps achieve your goals.
2. Maintain a Consistent Social Media Presence
A consistent posting strategy builds trust, keeps your audience engaged and informed on promotions and events, and signals that you’re thriving and open for business.
There is no magic formula when it comes to posting on social media. Some brands are crushing it with three posts per week, while others choose to pursue their specific goals more aggressively with five or more posts per week. As it relates to Instagram, the algorithm simply rewards consistency, which means that a reliable posting schedule is non-negotiable.
3. Access to a Team of Social Media Experts
When you hire a social media agency, you are getting an entire team of experts–typically at a fraction of the monthly cost of another full-time employee. Instead of relying on one team member to juggle countless responsibilities and wear too many hats, you gain instant access to creative graphic designers, SEO strategists, spellbinding copywriters, and skilled social media managers.
Every step in your brand’s social media journey is being handcrafted by dedicated professionals, ensuring that nothing slips through the cracks.
4. Utilize First Class Tools & Resources
Not only does hiring a social media agency offer a dedicated team of experts, it also provides access to a robust collection of software and resources utilized for your brand’s digital presence. You no longer have to worry about purchasing or teaching yourself how to use scheduling platforms, content management systems, design software, or endless apps.
Things like Asana, Adobe, Sprout Social, Later, and more are all a part of the toolkit we use on a daily basis to keep things running efficiently here at The Brand Collective.
5. Decisions Fueled by Data
Strategy and data fuel everything when you work with a social media agency. We analyze your social media insights, determine what’s working well (and double-down), what’s not (and revisit the drawing board), and carefully decide our next move. Numbers don’t lie, but they don’t always tell the full story, either.
We take a holistic approach when analyzing social reports, keeping a close eye on what types of content resonate best with your audience and what drives conversions.
6. Build Strong Relationships with Your Audience
As a busy brand or business owner, staying on top of your social media notifications can be a challenge. You’d never intentionally ignore a customer or forget to greet them in real life, so don’t let that happen on your social channels.
Whether it’s comments and DMs (or the random disgruntled review), a social media agency acts as an extension of your customer service team, fostering connections and building trust with your audience. Sure, engaging with your audience helps the algorithm here and there, but more importantly, it humanizes your brand and helps build a stronger relationship with your audience.
7. Spend Time on What You Do Best
At the end of the day, one of the most valuable benefits of hiring a social media agency is saving time. As a busy business owner, it can be difficult to delegate social media to an already swamped marketing team or try to take it on yourself. Unlike more traditional marketing avenues, social media is nuanced and requires dedicated attention, especially if you want to experience success.
Social media is a critical part of most brands’ marketing strategies, but not all business owners have the flexibility to take on that challenge on their own. With our talented team of professionals and years of expertise, we allow you to focus on what you do best, while we take care of the rest.
From helping you maintain an established online presence to building strong relationships with your audience and saving you time (and money), hiring a social media agency brings value to your business in so many ways.
Every business needs a different approach to its social media goals, and we’d love to talk with you about yours. Schedule a Discovery Call today!