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ANFOPOP
MISFITS UNITE
THE RUNDOWN
Taking the comic book convention scene by storm, Anfopop draws its style and unconventional attitude from SoCal’s famed street art and skater communities. The online retailer/streetwear brand advertises a collection of comic book, skate gear, and original branded merchandise that speak to the “misfit” in all of us. In further developing the California-based brand’s vision and core values, our branding team delivered a fresh logo design and vibrant visual identity that encompassed true “fanboy” bliss.
SERVICES PROVIDED
BRANDING
_ Logo Design
_ Visual Identity
THE RUN DOWN
Taking the comic book convention scene by storm, Anfopop draws its style and unconventional attitude from SoCal’s famed street art and skater communities. The online retailer/streetwear brand advertises a collection of comic book, skate gear, and original branded merchandise that speak to the “misfit” in all of us. In further developing the California-based brand’s vision and core values, our branding team delivered a fresh logo design and vibrant visual identity that encompassed true “fanboy” bliss.
SERVICES PROVIDED
BRANDING
_ Logo Uplift
_ Visual Identity
Logo Design
Our design team worked to give the Cali brand a logo design that embodied as much edge and personality as its concept. Adding motion and playful animation to the typeface gave the logo a whole new feeling all together that could easily be transferred over to apparel and merchandise designs.
Visual Identity
Drawing inspiration from graffiti and pop art’s use of loud primary colors, Anfopops bold visual identity ties all of the pieces that fall under the brand’s concept; streetwear, comic books, and skateboarding. Grunge-chic imagery completes the look and creates an ode to the “misfits” and “geeks” who hold comic book culture near and dear to their hearts.
