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The Wilder Apartment Homes
ALWAYS THE JOURNEY. NEVER THE DESTINATION.
THE RUNDOWN
Journey into The Wilder and enjoy life to the fullest. The Wilder Apartment Homes is uniquely positioned around amazing upcoming developments in booming North Charleston. Inspired by the array of economic growth in the area, our team had the opportunity to create an audacious brand identity catering to prospective residents seeking a flourishing lifestyle outside of the hectic Downtown Charleston hustle and bustle.
SERVICES PROVIDED
BRANDING
_ Logo & Icon Design
_ Visual Identity
_ Tagline Development
_ Brand Positioning
_ Brand Voice
_ Brand Style Guide
_ Stock Imagery Sourcing
DESIGN
_ Stationery
_ Rack Card
DIGITAL
_ Website Development
_ UX/UI Design
THE RUN DOWN
Journey into The Wilder and enjoy life to the fullest. The Wilder Apartment Homes is uniquely positioned around amazing upcoming developments in booming North Charleston. Inspired by the array of economic growth in the area, our team had the opportunity to create an audacious brand identity catering to prospective residents seeking a flourishing lifestyle outside of the hectic Downtown Charleston activity.
SERVICES PROVIDED
BRANDING
_ Logo & Icon Design
_ Visual Identity
_ Tagline Development
_ Brand Positioning
_ Brand Voice
_ Brand Style Guide
_ Stock Imagery Sourcing
DESIGN
_ Stationery
_ Rack Card
DIGITAL
_ Website Development
_ UX/UI Design
Refreshing Leisure Meets Exciting Discovery
Live Well. Live Wilder.
As an apartment complex that breaks the mold, we incorporated escapism and personality into their brand identity. The Wilder’s playful take on modern living conveys the idea to its prospective residents that they can thrive without ever leaving their home. When conceptualizing the logo for the Wilder, our design team knew they wanted to create something that was clean and classic, yet whimsical, that paired perfectly with the daring and adventurous visual identity. Featuring a lowercase “t” in “the”, the logo is meant to be a play on the brand’s trailblazing attitude that goes against the norm.
Break the Mold. Live Bold.
A LIVELY WEBSITE
Our web team worked to design the Wilder’s website with user experience in mind. While incorporating the new branding in the website’s design, we aimed to give prospective residents a taste of life at the Wilder. With the use of a minimal layout and user-friendly interface, we created a website that showcased everything the Wilder has to offer, from apartment features to community amenities, apartment seekers are able to journey into the Wilder and experience a new kind of modern living.
