We help companies define and design their brand for successful digital experiences.
In today’s world, a brand’s image thrives on originality and a little bit of buzz. At The Brand Collective, we seek to fashion the most innovative marketing strategies to position your brand ahead of the competition, and for those who believe in more than creating a temporary buzz, that’s where we come in. We believe in building lasting brand impressions through strategic marketing tactics, creative design and social media influence. Your brand should be an experience, and the experience you build becomes the largest business differentiator in your industry.
Through the creation of a strong brand connection with your target audience, and the development of a sustainable brand identity, we step in to help create a branding package that informs, intrigues, and engages from idea to implementation. This is Marketing at its finest.
On October 17th, 2014, The Orphaned Starfish Foundation will be celebrating 13 years of making a difference in the lives of children. To assist with the marketing efforts of their New York Gala Event, we envisioned and developed a design reflecting a Great Gatsby-esque look and feel to portray the elegant, yet playful, experience the Foundation extends to the children that walk through its doors. The efforts of OSF have made it possible for thousands of orphaned children throughout Latin America have hope, by helping them develop vocational skills they need for a better future.
From plexiglass heart-shaped wings lined with hot-pink neon, and a custom media wall design, to pink pouty-lipped balloons covering the venue's ceilings, and custom designed gift bags, Bâoli Miami was transformed pink for their My Boyfriend Is Out of Town 5-year Anniversary. VIP guests received fold-out invitations, becoming full-sized, take-home Bâoli Miami posters; dancers wore hand-chosen body chains and feathered shoulder pieces for their performances; an aerialist twirled twenty feet off the ground, flirting with guests from above; and beautiful models surrounded DJs Hugo M. and Magnum as they performed private sets for the night's celebrations. This lavish affair proved, once again, to be the sexiest party to hit South Beach.